If you know a little bit about talk radio then you probably know about Rush Limbaugh. To say he’s conservative is like saying North Carolina Senator Jesse Helms isn’t big on Cuba or that Mike Harris didn’t see eye-to-eye with unions. When ESPN/ABC/Disney signed him to do football commentary and analysis, it knew about him too. Bold and confident in espousing his neo-conservative rhetoric across American radio, Limbaugh maintained a position of prominence and ratings dominance throughout the 1990’s. Although he tried TV before and failed, attempting years ago to translate his radio gig for the ‘idiot box’,, ESPN Sunday NFL Countdown decided to put him on, presumably to spice up apolitical, middle-of-the-road analysis with right-wing flavour.